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Missouri voters authorized legal mobile and retail sports betting, permitting managed books to take bets next year.

The sports betting wagering tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the 8 states surrounding Missouri permit mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to approve sports betting this year.

” Missouri has a few of the best sports betting fans in the world and they revealed up big for their favorite teams on Election Day,” Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. “On behalf of all 6 of Missouri’s professional sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting and ensures we no longer lose valuable tax profits to our neighboring states. Most significantly, the passage of Amendment 2 implies a new, devoted, irreversible financing stream for Missouri class.“

Missouri sports betting next steps

Voter approval suggests up to 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 available licenses are used.

DraftKings and FanDuel financed nearly every dollar of the “yes” project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the 2 “untethered” licenses readily available without having to partner with a Missouri brick-and-mortar establishment or sports betting team (and pay an accompanying fee).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally’s (Bally Bet) will also likely release their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will launch mobile sportsbooks.

The staying six licenses are booked for each of the significant expert sports betting teams that play home video games in Missouri: MLB’s Kansas City Royals and Cardinals, the NFL’s Kansas City Chiefs, NHL’s St. Louis Blues, MLS’ St. Louis City SC and the NWSL’s Kansas City Current. The sports betting companies were amongst the most popular proponents of the tally procedure.

In addition to DraftKings, FanDuel and Caesars, Missouri wagerers ought to expect other prominent national brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch likelihood tiers IF Missouri voters authorize sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Highly likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri’s tally step enables every Missouri casino to open retail sportsbooks on their particular homes. Most if not all 13 casinos managed by the six casino operators are anticipated to open in-person wagering options such as sports betting kiosks and possibly devoted, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the tally measure requires the very first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books’ most rewarding time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting project comes regardless of millions in funding opposing the step from one of the state’s largest sports betting stakeholders.

Caesars invested countless dollars to beat the procedure. In many other states that connect online sports betting with a state’s brick-and-mortar gambling establishments, an operator is approved at least one license per handled residential or commercial property.

In that scenario in Missouri, Caesars would be afforded at least 3 potential licenses, one for each gambling establishment it manages. Instead, Caesars only has one. In states with the license-per-property model, companies can either open extra internal books or, more typically, farm out the license to a rival that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting wagering handle market share, could potentially have an upper hand on their competitors by making the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the ballot measure would seem to prefer the two national market leaders.
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Polling earlier in the year revealed the “yes” vote with a minor lead. Support efforts were reinforced by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the profits legal sportsbooks would create for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans’ ads were misleading and the 10s of millions of predicted dollars raised would have a negligible impact in a state that already spends billions on education each year.