Advertisers pay up to $8 million for a 30-second Super Bowl area

American brands return to custom, star and cheer

OpenAI and Perplexity profit from the Super Bowl to AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is bringing back its renowned workhorse Clydesdales for a Super Bowl ad that the brewing company says celebrates the “grit and decision” of the American spirit.

The Budweiser commercial marks a return to tradition, valetinowiki.racing after a dreadful social media promo for wiki.insidertoday.org its Bud Light brand in 2023 including transgender influencer, Dylan Mulvaney, stimulated calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year,” said Charles R. Taylor, a marketing teacher at Villanova ´ s School of Business and disgaeawiki.info author of a book about Super Bowl ads. “Everybody likes the Clydesdales.“

The return to safe, familiar and sentimental ground represents a trend amongst some marketers for this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celebrity and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, setiathome.berkeley.edu OpenAI and Perplexity will seek to capitalize on the most significant telecasted occasion of the year, bringing synthetic intelligence into the homes of countless Americans.

"We ´ re all in this excellent, happy location, and want to be entertained,” said Gartner analyst Nicole Denman Greene. “So, to insert your brand name in that minute of fandom ... you have to deliver creative that is resonant with that audience.“

Super Bowl advertisers are flashing serious star power, with an estimated two-thirds of the commercials including stars.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic comedy “When Harry Met Sally,” in an industrial for Hellmann ´ s mayonnaise that also consists of a short look from “Euphoria ´ s “Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, Matt Damon, garagesale.es Post Malone, Vin Diesel and Kermit the Frog likewise appear in the 30-second areas.

OpenAI, the company behind ChatGPT, is anticipated to air its first commercial throughout the Super Bowl, bringing the race for artificial intelligence supremacy to America ´ s bars and living rooms. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that uses a $1 million prize for asking questions during the game.

Greene said AI companies are seizing on the Super Bowl ´ s reach to attend to consumer stress and anxiety about the fast-evolving innovation.

"All of the advertisements I have actually seen-- and I can’t wait to see all of the imaginative-- it’s more about making individuals see how they can be more productive, and how their lives might be much better,” said Greene. “I don’t understand if that’s going to get rid of the fear, because, as people discover more about the abilities, we’re seeing in the information, that they get less certain.“

This year ´ s game will have fewer automobile commercials than in previous years. Stellantis is the only car manufacturer to reveal a Super Bowl advertisement, in which actor Glen Powell delivers a humorously macho twist on the familiar “Goldilocks and the Three Bears” fairy tale.

Ads hawking beers and treats return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand that purchased its first Big Game ad to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl ad is the winner of Doritos ´ “Crash the Super Bowl” contest, illustrating an alien kidnapping.

"It ´ s off the scale on funny, on interest,” said Sean Muller, founder and primary executive of TV marketing measurement firm iSpot.TV. “People love the advertisement.” (Reporting by Dawn Chmielewski in Los Angeles